The Swedish car repair shop chain Meca, started off the autumn of 2010 with their first TVC, and went with a full CG spot produced by us in collaboration with Adamsson Appelfeldt Advertising and Hobby Factory.
During the modeling part of the project we also did some initial lighting tests for the environment and started work on the animatic. A couple of animatics down the road we had cut some shots out due to flow and time limitations. In return we had a timing locked off. It was time to get down to business!
Simply put, the Magoo team together with Hobby Factory, AAA and clients pulled of a stunning first TVC for Meca. Congrats to all!