Swedish Telecom company Telia was about to roll out their On Demand campaign and we got awarded to produce the CG for the dynamic web idents and the logos for the TVCs.
The idea was that the themes were to look like actual TV channel idents but without a name. The user could then choose a theme and name it to suit his/hers Youtube playlist and then create their own personal and unique TV network.
DDB sent us some initial concepts that were enough to get us started in the right direction. We then took those ideas in-house, tweaked and bounced our creative ideas, designs and technical solutions around. The designs and ideas the came out form us was well received back at DDB and we got the go ahead to complete the spots.
Although there are seven completely different idents they still work together as a unit to form a nice little graphics package for this campaign.
Build your own TV channel: http://dintvkanal.telia.se
Thanks to Susanne, Mattias, Viktor and team for a smooth ride.