Being a Hemophilia A patient means that you have to be careful. Hurting yourself and starting to bleed will have devestating consequenses if you don't get treatment fast.
Working on site in New York for the first week we were able to get the project up and running very quickly. We had a strong animatic with us when we moved the project back to Söderhamn for integration into our in our full production pipeline.
One of the toughest challenges in this project was getting the 60 seconds to feel like they were meaningful, since we had only the one product in the movie, that was one of our worries going in to pre-production. Everything worked out fine and the movie turned out nice and tight in the end.